Curated by Alex Kessinger

I love finding stuff like this, many times in the past I have debated with co-workers about adding attributes to elements to store data. We have always decided that it was too hacky, that it was non-standard. Now reading this it seems the standards guys have decided that it is okay as long as you follow a certain format

custom data attribute is an attribute in no namespace whose name starts with the string "data-", has at least one character after the hyphen, is XML-compatible, and contains no characters in the range U+0041 to U+005A (LATIN CAPITAL LETTER A to LATIN CAPITAL LETTER Z).

All attributes on HTML elements in HTML documents get ASCII-lowercased automatically, so the restriction on ASCII uppercase letters doesn't affect such documents.

Custom data attributes are intended to store custom data private to the page or application, for which there are no more appropriate attributes or elements.

These attributes are not intended for use by software that is independent of the site that uses the attributes.

For instance, a site about music could annotate list items representing tracks in an album with custom data attributes containing the length of each track. This information could then be used by the site itself to allow the user to sort the list by track length, or to filter the list for tracks of certain lengths.

<ol>
 <li data-length="2m11s">Beyond The Sea</li>
 ...
</ol>

It would be inappropriate, however, for the user to use generic software not associated with that music site to search for tracks of a certain length by looking at this data.

This is because these attributes are intended for use by the site's own scripts, and are not a generic extension mechanism for publicly-usable metadata.

Every HTML element may have any number of custom data attributes specified, with any value.